Question

What is the market share and the target markets for the following companies:

1- Adidas

2- Asics

3 - New Balance

4 - Nike

5 - VF Corporation

Answer 1

Target Audience. The main target audience for all company is of around 13-30 year old consumers who are involved in any given discipline or sport. All company makes high end.

User & benefit based positioning are the strategies companies uses to create distinctive image in the mind of the prospective consumer.

In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

Your target customers are those who are most likely to buy from you.