Question

Please answer in paragraph: What are the various functions performed by members of a marketing channel? Provide examples.

Answer 1

Marketing channel consists of wholesellers, retailers and distributors. They perform various function which are discribed below

1 . Logistics functions = since products are being manufactured by manufacturer at factories located at diverse places and it may be situated outside a country. These members helps to bring those goods best to you, this provides logistic function.

2. Value addition = certain members customize product as per the requirement of customer this they also provide value addition function.

3. Support functions = for small small problem and queries you cannot go to the manufacturer in such cases tjese members resolve queries and helps in support function.