Question

Lilliput, a one-product mail-order firm, buys its product for $60 per unit and sells it for...

Lilliput, a one-product mail-order firm, buys its product for $60 per unit and sells it for $151 per unit. The sales staff receives a 10% commission on the sale of each unit. Its December income statement follows.

  

LILLIPUT COMPANY
Income Statement
For The Month Ended December 31, 2011
  Sales $ 1,510,000
  Cost of goods sold 600,000
  
  Gross profit 910,000
  Expenses
     Sales commissions (10%) 151,000
     Advertising 242,000
     Store rent 26,100  
     Administrative salaries 50,500
     Depreciation 60,500
     Other expenses 14,100
  
     Total expenses 544,200
  
  Net profit $ 365,800
  

  

Management expects December’s results to be repeated in January, February, and March of 2012 without any changes in strategy. Management, however, has an alternative plan. It believes that unit sales will increase at a rate of 10% each month for the next three months (beginning with January) if the item's selling price is reduced to $136 per unit and advertising expenses are increased by 10% and remain at that level for all three months. The cost of its product will remain at $60 per unit, the sales staff will continue to earn a 10% commission, and the remaining expenses will stay the same.

  

Required:
1.

Prepare budgeted income statements for each of the months of January, February, and March that show the expected results from implementing the proposed changes. (Input all amounts as positive values. Omit the "$" sign in your response.)

  

LILLIPUT COMPANY
Budgeted Income Statement
For Months of January, February, and March
January February March
  (Click to select)DepreciationSales commissionsSalesInterest expenseAdvertising $    $    $   
  (Click to select)Cost of goods soldSales commissionsInterest expenseAdvertisingDepreciation         
  
  (Click to select)Gross lossGross profit         
  Expenses
     (Click to select)Interest expenseSalesRent expenseCost of goods soldSales commissions         
     (Click to select)SalesCost of goods soldInterest expenseRent expenseAdvertising         
     (Click to select)Store rentCost of goods soldSalesInterest expenseUtilities expense         
     (Click to select)Cost of goods soldAdministrative salariesRent expenseInterest expenseSales         
     (Click to select)Cost of goods soldSalesDepreciationInterest expenseRent expense         
     (Click to select)Other expensesInterest expenseSalesCost of goods soldRent expense         
  
  Total expenses         
  
  (Click to select)Net profitNet loss $    $    $   
  

Homework Answers

Answer #1
Budgeted income statement for jan,feb, march
jan feb march
Sale 1496000 1645600 1810160
cost of goods sold 660000 726000 798600
gross profit (A) 836000 919600 1011560
expenses
sale commission 149600 164560 181016
advertising (242000*1.10) 266200 266200 266200
store rent 26100 26100 26100
administrative salary 50500 50500 50500
depreciation 60500 60500 60500
other exp 14100 14100 14100
total expenses (B) 567000 581960 598416
net income (A)-(B) 269000 337640 413144
INCREASE VOLUME BY 10% PER MONTH
UNIT SALE @136 COGS-60
december 1510000/151 10000
jan 11000 1496000 660000
feb 12100 1645600 726000
march 13310 1810160 798600
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