Question

Select the statements reflecting the general sense of vulnerability that is relevant to target marketing.

1. A person is vulnerable as a consumer because he or she is unable in some way to participate as a fully informed and voluntary participant in the market exchange.
2. A person is vulnerable because he or she is the typical customer for a particular product.
3. A person is vulnerable because he or she is susceptible to some physical, psychological, or financial harm other than the financial harm from an unsatisfactory market exchange.
4. A person may be seen as vulnerable because he or she belongs to some ethnic group, or is poor, or is a resident of a particular neighborhood.
5. A and D.
6. A and C.

Answer Verified: F (A & C) SAF

Answer 1

(Q) Select the statements reflecting the general sense of vulnerability that is relevant to target marketing.

(Ans) Option "F" - A and C

• In one sense, a person is vulnerable as a consumer by being unable in some way to participate as a fully informed and voluntary participant in the market exchange.What we can call consumer vulnerability occurs when a person has an impaired ability to make an informed consent to the market exchange

• A second sense of vulnerability occurs when someone is susceptible to some specific physical, psychological, or financial harm. What we can call general vulnerability occurs when someone is susceptible to some specific physical, psychological, or financial harm.