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Which of the following statements about the balanced scorecard approach is NOT true? The four perspectives...

Which of the following statements about the balanced scorecard approach is NOT true?

  1. The four perspectives of the balanced scorecard revolve around measures of quality, productivity, efficiency and timeliness, and marketing success.

    The balanced scorecard approach requires looking at performance from four different but related perspectives: financial, customer, internal business, and learning and growth.

    The balanced scorecard approach integrates financial and non-financial performance measures.

    the balanced scorecard helps to keep management focused solely on a company's financial factors.
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Answer #1

Answer is the balanced scorecard helps to keep management focused solely on a company's financial factors.

Kaplan and Norton (1992) assert that the BSC approach provides an integrated set of financial and non-financial performance measures. These measures allow managers to examine their organisations from different perspectives. It includes both financial measures that report the results of past actions, as well as operational measures such as customer satisfaction, internal processes and innovation, which act as indicators for future financial performance.

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