Clean Skin Company sells bottles of three face-wash products: Daily Wash, Mud Mask, and FaceCleanser.
The company has annual fixed costs of $300 000. Last year, the company sold 7 500 bottles of its face-wash products in the ratio of 2:1:2.
Clean Skin’s accounting department has compiled the following data related to the three face-wash products:
Selling price per unit of Daily Wash is $ 20; Mud Mask is $ 25 and Face Cleanser is $ 22
Variable cost per unit of Daily Wash is $ 12; Mud Mask is $ 16, and Face Cleanser is $ 12.
Calculate the number of bottles of Daily Wash, Mud Mask, and Face Cleanser that must be sold to break even. (
Daily Wash |
Mud Mask |
Face Cleaner |
|
Selling Price |
20 |
25 |
22 |
Variable Cost |
12 |
16 |
12 |
Contribution Margin |
8 |
9 |
10 |
Selling Ratio |
2 |
1 |
2 |
Contribution margin = Selling price - Variable cost
Break-even Point is the point where there is no profit or loss.
Solving the below equation will tell us how many units must be sold in each product to breakeven.
Ʃ (Ratio*C.M*No. of bottles) - Annual Fixed Cost = 0 (No profit/loss)
Let the No. of bottles be X
Therefore, the equation becomes,
2*8*X + 1*9*X + 2*10*X – 300000 = 0
16X + 9X + 20X = 300000
45X = 300000
X = 6666.66 ≈ 6667
No. of bottles to be sold:
Daily Wash = 2*6667 = 13,334 bottles
Mud Mask = 1*6667 = 6,667 bottles
Face cleaner = 2*6667 = 13,334 bottles
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