Question

Subject: Marketing Strategy

Consider the following statement: "The only marketing segment a non-profit has to worry about is its donors" - Is this a reasonable statement?

Answer/ discuss the above in relation to NGOs ( eg. WHO, UN, UNICEF, etc.) and how they promote their activities to Their target (donors only? recipients/beneficiaries?). You may also discuss one of the latest developments between WHO and the US government (watch/read latest news)

Answer 1

Marketing for any organisation/business is always required to gain an extra advantage over the others.
Marketing helps in reaching out more investors and business is more likely to grow.
Marketing is done with the help of marketing strategies.
Different types of organisations have different marketing strategy.

the following statement: "The only marketing segment a non-profit has to worry about is its donors" - Is not a reasonable statement as any non profit organization should not just worry about its donors but also have some other kind of marketing strategies.
It should also promote its non profit business and should show the benefits of such business in society.

NGOs ( eg. WHO, UN, UNICEF, etc.) also promote their activities using different marketing strategies to reach their tagret(donors, recipients/beneficiaries).