Question

Keep-or-Drop for Service Firm, Complementary Effects, Traditional Analysis Devern Assurance Company provides both property and automobile...

Keep-or-Drop for Service Firm, Complementary Effects, Traditional Analysis

Devern Assurance Company provides both property and automobile insurance. The projected income statements for the two products are as follows:

Property
Insurance
Automobile
Insurance
Sales $4,200,000   $12,000,000  
Less variable expenses 3,830,000   9,600,000  
   Contribution margin $370,000   $2,400,000  
Less direct fixed expenses 400,000   500,000  
   Segment margin $(30,000)   $1,900,000  
Less common fixed expenses (allocated) 100,000   200,000  
Operating income (loss) $(130,000)   $1,700,000  

The president of the company is considering dropping the property insurance. However, some policyholders prefer having their property and automobile insurance with the same company, so if property insurance is dropped, sales of automobile insurance will drop by 12 percent. No significant non-unit-level activity costs are incurred.

Required:

1. If Devern Assurance Company drops property insurance, by how much will income increase or decrease?

Decrease  by $

Feedback

Prepare the segmented income statement to determine the effect of dropping the segment of the business.

As a supporting computation, prepare a segmented income statement for the keep-or-drop decision.

Devern Assurance Company
Keep-or-Drop For Service Firm
Segmented Income Statement
Keep Drop
Sales $ $
Less variable expenses
Contribution margin $ $
Less direct fixed expenses
Segment margin $ $

Feedback

Prepare an income statement for the company if the property insurance were to be dropped. Compare that to the existing income statement for the entire company. Common fixed expenses are not traceable to the segments. They would remain even if one of the segments were eliminated.

2. Assume that dropping all advertising for the property insurance line and increasing the corporate advertising budget by $450,000 will increase sales of property insurance by 10 percent and automobile insurance by 8 percent. Prepare a segmented income statement that reflects the effect of increased advertising.

Devern Assurance Company
Keep-or-Drop For Service Firm
Segmented Income Statement
Property Insurance Automobile Insurance Total
Sales $ $ $
Less variable costs
Contribution margin $ $ $
Less direct fixed expenses
Segment margin $ $ $
Less common fixed costs
Operating income $

Feedback

Review what you have learned about segmented income statements in the chapter. Common fixed expenses are not traceable to the segments. They would remain even if one of the segments were eliminated.

Should advertising be increased?

Yes

Homework Answers

Answer #1

1.

Keep Drop
Sales $16,200,000 $10,560,000 (12,000,000-12%)
Less; Variable expenses 13,430,000 8,448,000 (9,600,000-12%)
Contribution margin 2,770,000 2,112,000
Less:Direct fixed expenses 900,000 500,000
Segment margin $1,870,000 $1,612,000

As per above result if property insurance is dropped then income decrease by $258,000.

2.

Property insurance Automobile insurance Total
Sales $4,620,000 (4,200,000+10%) $12,960,000 (12,000,000+8%) $17,580,000
Less: Variable expenses 4,213,000 (3,830,000+10%) 10,368,000 (9,600,000+8%) 14,581,000
Contribution margin 407,000 2,592,000 2,999,000
Less: Direct fixed expenses 0 500,000 500,000
Segment margin 407,000 2,092,000 $2,499,000
Less: Common fixed costs 750,000
Operating income $1,749,000

3.

Yes

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement...
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement for Hickory Company's three wooden flooring product lines: Strip Plank Parquet Total Sales revenue $400,000 $200,000 $300,000 $900,000 Less: Variable expenses 225,000 120,000 250,000 595,000 Contribution margin $175,000 $ 80,000 $ 50,000 $305,000 Less direct fixed expenses:    Machine rent (5,000) (20,000) (30,000) (55,000)    Supervision (15,000) (10,000) (5,000) (30,000)    Depreciation (35,000) (10,000) (25,000) (70,000) Segment margin $120,000 $ 40,000 $ (10,000) $150,000 Hickory's management is...
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement...
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement for Hickory Company's three wooden flooring product lines: Strip Plank Parquet Total Sales revenue $400,000 $200,000 $300,000 $900,000 Less: Variable expenses 225,000 120,000 250,000 595,000 Contribution margin $175,000 $ 80,000 $ 50,000 $305,000 Less direct fixed expenses:    Machine rent (5,000) (20,000) (30,000) (55,000)    Supervision (15,000) (10,000) (5,000) (30,000)    Depreciation (35,000) (10,000) (25,000) (70,000) Segment margin $120,000 $ 40,000 $ (10,000) $150,000 Hickory's management is...
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement...
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement for Hickory Company's three wooden flooring product lines: Strip Plank Parquet Total Sales revenue $400,000 $200,000 $300,000 $900,000 Less: Variable expenses 225,000 120,000 250,000 595,000 Contribution margin $175,000 $ 80,000 $ 50,000 $305,000 Less direct fixed expenses:    Machine rent (5,000) (20,000) (30,000) (55,000)    Supervision (15,000) (10,000) (5,000) (30,000)    Depreciation (35,000) (10,000) (25,000) (70,000) Segment margin $120,000 $ 40,000 $ (10,000) $150,000 Hickory's parquet flooring...
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement...
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement for Hickory Company's three wooden flooring product lines: Strip Plank Parquet Total Sales revenue $400,000 $200,000 $300,000 $900,000 Less: Variable expenses 225,000 120,000 250,000 595,000 Contribution margin $175,000 $ 80,000 $ 50,000 $305,000 Less direct fixed expenses:    Machine rent (5,000) (20,000) (30,000) (55,000)    Supervision (15,000) (10,000) (5,000) (30,000)    Depreciation (35,000) (10,000) (25,000) (70,000) Segment margin $120,000 $ 40,000 $ (10,000) $150,000 Hickory's management is...
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement...
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement for Hickory Company's three wooden flooring product lines: Strip Plank Parquet Total Sales revenue $400,000 $200,000 $300,000 $900,000 Less: Variable expenses 225,000 120,000 250,000 595,000 Contribution margin $175,000 $ 80,000 $ 50,000 $305,000 Less direct fixed expenses:    Machine rent (5,000) (20,000) (30,000) (55,000)    Supervision (15,000) (10,000) (5,000) (30,000)    Depreciation (35,000) (10,000) (25,000) (70,000) Segment margin $120,000 $ 40,000 $ (10,000) $150,000 Hickory's management is...
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement...
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement for Hickory Company's three wooden flooring product lines: Strip Plank Parquet Total Sales revenue $400,000 $200,000 $300,000 $900,000 Less: Variable expenses 225,000 120,000 250,000 595,000 Contribution margin $175,000 $ 80,000 $ 50,000 $305,000 Less direct fixed expenses:    Machine rent (5,000) (20,000) (30,000) (55,000)    Supervision (15,000) (10,000) (5,000) (30,000)    Depreciation (35,000) (10,000) (25,000) (70,000) Segment margin $120,000 $ 40,000 $ (10,000) $150,000 Hickory's management is...
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement...
Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement for Hickory Company's three wooden flooring product lines: Strip Plank Parquet Total Sales revenue $400,000 $200,000 $300,000 $900,000 Less: Variable expenses 225,000 120,000 250,000 595,000 Contribution margin $175,000 $ 80,000 $ 50,000 $305,000 Less direct fixed expenses:    Machine rent (5,000) (20,000) (50,000) (75,000)    Supervision (15,000) (10,000) (20,000) (45,000)    Depreciation (35,000) (10,000) (25,000) (70,000) Segment margin $120,000 $ 40,000 $ (45,000) $115,000 Hickory's management is...
Structuring a Keep-or-Drop Product-Line Problem with Complementary Effects Shown below is a segmented income statement for...
Structuring a Keep-or-Drop Product-Line Problem with Complementary Effects Shown below is a segmented income statement for Mullett Marina’s three main boating service lines: Winter Storage Boat Fuel & Concessions Boat Maintenance Total Sales revenue $4,000,000 $1,000,000 $5,000,000 $10,000,000 Less: Variable expenses 2,000,000 200,000 4,900,000 7,100,000 Contribution margin $2,000,000 $ 800,000 $ 100,000 $2,900,000 Less direct fixed expenses:    Garage/warehouse rent 700,000 55,000 350,000 1,105,000    Supervision 50,000 70,000 150,000 270,000    Equipment depreciation 250,000 75,000 100,000 425,000 Segment margin $1,000,000 $ 600,000 $...
Keep-or-Drop Decision Petoskey Company produces three products: Alanson, Boyne, and Conway. A segmented income statement, with...
Keep-or-Drop Decision Petoskey Company produces three products: Alanson, Boyne, and Conway. A segmented income statement, with amounts given in thousands, follows: Alanson Boyne Conway Total Sales revenue $1,280 $185 $435 $1,900 Less: Variable expenses 1,115 45 348 1,508 Contribution margin $165 $140 $87 $392 Less direct fixed expenses: Depreciation 50 15 14 79 Salaries 95 85 108 288 Segment margin $20 $40 $(35) $25 Direct fixed expenses consist of depreciation and plant supervisory salaries. All depreciation on the equipment is...
Shannon Company segments its income statement into its North and South Divisions. The company’s overall sales,...
Shannon Company segments its income statement into its North and South Divisions. The company’s overall sales, contribution margin ratio, and net operating income are $380,000, 34%, and $7,600, respectively. The North Division’s contribution margin and contribution margin ratio are $83,600 and 38%, respectively. The South Division’s segment margin is $19,200. The company has $45,600 of common fixed expenses that cannot be traced to either division. Prepare an income statement for Shannon Company that uses the contribution format and is segmented...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT