Question

The merger of Westpac Bank and St George bank is an example of ________merger. a. Congeneric...

The merger of Westpac Bank and St George bank is an example of ________merger.

a.

Congeneric
b.

Horizontal
c.

Conglomerate
d.

Vertical
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Answer #1

CONGENERIC MERGER - It is a type of merger where two companies are in the same industries or markets but do not offer the same products.

HORIZONTAL MERGER - It is a merger or business consolidation that occurs between firms that operate in the same industry.

CONGLOMERATE MERGER - It is neither horizontal or vertical.

VERTICAL MERGER - It is a merger of two or more companies that provide different supply chain functions for a common good or service.

As Westpac bank and St George bank operate in the same industry, it is an example of Horizontal merger.

Answer is option b

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