Question

Access Coca-Cola's (KO) online financial statements (10-K Annual Report) via the SEC/Edgar Web site below. Please cut and paste the address below into browser as I am unable to include a link here. https://www.sec.gov/Archives/edgar/data/21344/000002134417000009/a2016123110-k.htm.

Review the company's financial statements, paying close attention to the revenues and any corresponding notes and narratives. Review the company's notes, analysis, and narratives that you can find relative to its revenues. Using the information gathered, answer these questions:

1. Where are the company's revenues coming from?

2. How would you interpret this in relation to the company's identified strategy if you were a manager?

3. What information do you think that you might have access to, as a manager of the firm, that an outsider would not?

Answer 1

Answer 1:

The company’s revenue comes mainly from the sale of cold drinks and beverages. The company is a multi-national company and have significant operations in almost all countries across the globe. Most of the revenue of the company comes from sale of its branded soft drinks.

Answer 2:

Taking into consideration the strategy of the company it must be said that the company has been quite successful to earn revenue from its core business operation which include manufacturing and sale of soft drinks.

Answer 3:

A manager has the opportunity to get his hands on the following information which the outside world does not have the preview of:

1. The operating strategy of the company.
2. Contemplation of acquisition of other companies.
3. The strategy to develop a new product.
4. Future planning in relation to product development.
5. Expansion strategy.

answered by: anonymous