Wembley Travel Agency specializes in flights between Los Angeles and London. | |||||||||||||
It books passengers on United Airlines at $900 per round-trip ticket. | |||||||||||||
Until last month, United paid Wembley a commission of 10% of the ticket price paid by each passenger. | |||||||||||||
The commission was Wembley's only source of revenues. | |||||||||||||
Wembley's fixed costs are $14,000 per month (for salaries, rent and so on) and its variable costs, such as commissions and bonuses are $20/ticket purchased for a passenger. | |||||||||||||
United Airlines has just announced a revised payment schedule for all travel agents. | |||||||||||||
It will now pay travel agents a 10% commission per ticket up to a maximum of $50. | |||||||||||||
Any ticket costing more than $500 generates only a $50 commission, regardless of the ticket price. | |||||||||||||
Wembley's managers are concerned about how United's new payment schedule will affect its break-even point and profitability. | |||||||||||||
Requirement 1: Under the old 10% commission structure, how many round-trip tickets must Wembley sell each month a) to break even and b) to earn an operating income of $7,000? | |||||||||||||
Requirement 2: How does United's revised payment schedule affect your answer to a) and b) in requirement 1? |
Selling Price (900*10%) | $ 90 | |
Variable Cost | $ 20 | |
Contribution | $ 70 | |
Fixed Cost | $ 14,000 | |
1.a | Breakeven number of tickets (14000/70) | 200 Tickets |
1.b | Quantity of ticket to be sold for Target profit ((14000+7000)/70) | 300 Tickets |
Selling Price | $ 50 | |
Variable Cost | $ 20 | |
Contribution | $ 30 | |
Fixed Cost | $ 14,000 | |
2.a | Breakeven number of tickets (14000/30) | 467 Tickets |
2.b | Quantity of ticket to be sold for Target profit ((14000+7000)/30) | 700 Tickets |
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