Question

Looking for a marketing case study to answer the following questions:

• The role of the marketing manager during the implementation of the marketing strategy (in regards to the case study chosen)
• How the implementation plan addressed or might have prevented potential customer complaints (using the case study chosen)
• The relationship between implementation and control (using the case study chosen)
• Approach(es) taken or that might have been taken to overcome specific implementation problem(s) (using the case study chosen for example)
• The role a marketing audit played or might play in addressing issues (using the case study chosen for example)
• How information technology was used or might have been used to improve implementation (using the case study chosen for example)

Answer 1