Pure Water Products
produces two types of water filters. One attaches to the faucet and
cleans all water
that passes through the faucet. The other is a pitcher-filter that
only purifies water meant for drinking.
Revenue and cost information for each product appears below:
● the unit that attaches to the faucet is sold for $70 and has variable costs of $30
● the pitcher-filter sells for $80 and has variable costs of $45
● fixed costs total $424,000
● Pure Water sells 4 faucet models for every 3 pitcher-filters sold
Calculate the number
of units of the faucet-model that
must be sold in order for Pure Water Products
to earn a target profit of $212,000.
First of all let’s see the formula for calculating number of units to be sold of the faucet-model to earn a target profit of $212000;
Following formula will be used;
Number of units to be sold = (Fixed costs + Desired profits / Contribution margin)
Fixed costs = $424000
Desired profit = $212000
Contribution margin will be calculated as follow;
Selling Price |
Variable cost |
Contribution margin |
Sales mix |
Total |
|
Faucet |
$70 |
$30 |
$40 |
4 |
$160 |
Pitcher |
$80 |
$45 |
$35 |
3 |
$105 |
Total Package |
$265 |
Break-even package (in units) =
(Fixed costs + Desired profits / Contribution margin)
Break-even package (in units) = ($424000 + $212000) / $265
= 2400 units
Break-even units of faucet-model = (2400 * 4)
= 9600 units
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