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Why has direct marketing enjoyed such rapid growth in recent years?

Why has direct marketing enjoyed such rapid growth in recent years?

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Answer : Direct Marketing has enjoyed such rapid growth in recent years, reasons of which are as follows :

  • Purchase by mobile phone or by post or through e-mail.
  • A request for catalouge or sales demostration.
  • A request for easy sales person visit to customer's place is made.
  • Direct Marketing can easily convert leads through direct response advertising and telemarketing to make sales more effective.
  • Direct Marketing has large amount of availablity od databases of prefrences of consumers.
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