Question

why uniform pricing does not generate the maximum possible total revenue

Answer 1

Uniform pricing means the seller charging the same price for every unit of the good. When the firm charges uniform prices for it's product it creates too much consumer surplus because single pricing will not satisfy all parts of the consumers in the market. There will be some high-end customers who will feel the price to be low, and thus consider the product as less attractive and search for a more prestigious alternative. Similarly there will be low-end customers who will not buy because fins the price to be high. Consequently there is no possibility of capturing all consumers as part of the market continuum. As a result static pricing does not generate the maximum possible total revenue