A company surveyed 1,000 past customers and found the promoter ratio was 30% and the net promoter score was 10%. Which of the following is the number of customers who were passively satisfied?
a. 200
b. 300
c. 400
d. 500
Ans:
Promoter ratio means number of customers who are satisfied from the services/products of the company.
Promoter score means number of curtomers who recommend company's products services to others.
So based on survey of 1,000 customers.
Promoter Ratio : 30%*1000 = 300
Promoter score : 10%*1000 = 100
So out of total satisfied 300 customers 100 customers recommed the companys product and services to others.
So number of customers who were passively satisfied is :
Promoter ratio - Promoter score = 300 -100
= 200 Customers
So correct answer is option A.
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