The following income statement is for X Company's two products, A and B:
Product A | Product B | |||
Revenue | $93,000 | $93,000 | ||
Total variable costs | 51,150 | 53,010 | ||
Total contribution margin | $41,850 | $39,990 | ||
Total fixed costs | ||||
Avoidable | 27,397 | 14,623 | ||
Unavoidable | 26,323 | 12,457 | ||
Profit | $-11,870 | $12,910 |
If X Company drops Product A because it shows a loss and is able to
use the vacant space to increase sales of Product B by $26,700,
with $4,400 of additional fixed costs, what will be the effect on
firm profits?
Contribution margin for Product B | 0.43 | (39990/93000) | |
Increase in sale of Product B | $26,700 | ||
Computation of effect on profits on dropping A | |||
Savings of avoidable fixed cost by dropping product A | $27,397 | ||
Add: Increase in contribution of Product B | $11,481 | (26700*0.43) | |
Less: Loss in contribution from droping product A | ($41,850) | ||
Less: Increase in fixed costs | ($4,400) | ||
Decrease in Profit on dropping Product A | ($7,372) | Answer | |
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