hahaha, Hollister is l-a-m-e. What a crappy town too. I'm from Huntington Beach (So Cal) but my girlfriend is from Ohio. I went back there in May to visit for the first time. We went to visit an amusement park which happened to be the "high school senior day". I've never seen so much Hollister is my life. I swear, ever freakin poser (haha, haven't used that word for a while) was wearing a Hollister shirt. At least 30% of the kids (no joke, maybe higher) was wearing Hollister.
First of all, Hollister is a ghetto wanna be no surf reputation town. They are a part of Abercrombie, another crappy *** clothing style for people with no originality. Have you ever heard of a "abercrombie" or "hollister" surfing championship ? Flip open a surfer mag, no one is sponsored by them last time I checked.
They are "casual/beach" style clothing. People who don't know any better wear their clothes.